U Desserts, a true Malaysian brand.

U Desserts founder was inspired by the exciting innovative dessert industry in Hong Kong and decided to revolutionize the dessert industry in Malaysia. The first U Desserts was founded in 2010 by Hirosawa Holding Sdn Bdn and has been a phenomenal success.

U Desserts is positioned as a quick serve restaurant serving Hong Kong style desserts with Malaysia local fruits, snacks and savory items. To date we have developed 10 branches and rapidly expanding.

Our Mission and Vision


  • To ensure that each guest receives prompt, professional, friendly and courteous service.
  • To maintain a clean, comfortable and well maintained premises for our guests and staff.
  • To ensure that all guests and staff are treated with the respect and dignity they deserve.
  • To thank each guest for the opportunity to serve them.
  • To promote Malaysia through integrate local Malaysian fruits as main ingredient in our desserts – using only quality ingredient. Ensure only using fine natural ingredients that is healthy, low in sugar, less artificial colouring, no flavouring and no preservatives.


We intend to provide our customers with the best desserts experience from beginning to end, with quality service and ingredient. We will continue to grow to promote Malaysian fruits throughout the Malaysia and Asia.


Constant Improvement – As much as we place pride in serving quality desserts and food, we also make great efforts in collecting consumer feedback for constant improvements in our operations and product offerings.

All Day Dining – Every item in the menu caters to customers’ food craving at all time of the day. This increase the frequency customer visit.

Creativity – Our team of desserts development constantly research and develop new menu items to excite customers. Likewise, our dedicated team of marketing professionals places strong focus on creating captivating marketing promotions.

Quality Assurance – Quality and taste of the desserts and food is integral to our business success. We ensure standardized food quality through central kitchen processing and conducting regular quality audit.

Quick Service format – With our designed to maximize profits, we are able to generate high turnover and reduce customer waiting times.